Case overview
Wellbeing For Dogs is a health-first brand built on a profound commitment to supporting canine vitality through natural nutrition. Their hero product, Wellbeing Essentials Complete 22, is a wholefood supplement blend formulated to fill the nutritional gaps in home-prepared dog meals, reflecting the brand’s passion to advocate for feeding dogs real food.
When Wellbeing For Dogs approached us, their offering was strong, but their brand presence didn’t reflect the quality or integrity behind the product. We partnered with the team to overhaul their visual identity; crafting a new logo, packaging suite, and brand aesthetic that aligned with their values and resonated with a new generation of pet parents.
From there, our support expanded into strategic digital execution, including a custom-coordinated photoshoot to promote recipes from their Real Food for Dogs cookbook, a growing email marketing program, performance-driven paid advertising, and a user-generated content (UGC) pipeline. Together, these efforts continue to build momentum behind a brand redefining dog nutrition.
Involvement
- Brand Strategy
- Branding & Design
- Web + UX Development
- Product Photoshoot
- UGC Content Strategy
- Paid Ads & Email Marketing
The Brief
Wellbeing For Dogs needed a refreshed brand presence that could match the integrity and impact of their supplement, Wellbeing Essentials.
They approached us to bring greater consistency, clarity, and professionalism to their brand and marketing efforts. The key objectives were:
- A cohesive visual identity (including updated logo and packaging) that reflected the brand’s warmth, trustworthiness, and nutritional expertise.
- Engaging product photography to support the launch of their Real Food for Dogs recipe book and visually align the supplement with home-cooked dog meals.
- A scalable email marketing system to educate new customers, encourage repeat purchases, and build long-term brand loyalty.
- Authentic user-generated content (UGC) to showcase real customer experiences and build trust through social proof.
- Paid advertising campaigns that effectively communicated the product’s value and drove growth across new and returning audiences.
Our Approach
1. Brand Identity Refresh and Packaging Redesign
We led a comprehensive brand identity refresh, grounding the creative direction in warmth, wellness, and credibility. This included:
- A redesigned logo and typographic system that blends scientific trust with human warmth.
- New packaging design for Wellbeing Essentials, balancing modern appeal with clear, informative labeling.
- Visual guidelines and colour palette to support consistency across all brand touchpoints.
The updated design system positioned the brand to confidently expand in both direct-to-consumer and wholesale spaces.
2. Recipe Book Photoshoots
To support the launch of the Real Food for Dogs cookbook, we coordinated and directed a lifestyle photoshoot capturing both recipe visuals and brand-aligned imagery.
This shoot brought to life the core value proposition: nourishing dogs with real, thoughtfully prepared food, enhanced by Wellbeing Essentials. The resulting content was used across social media, email campaigns, paid ads, and the website to deepen customer engagement and trust.
3. Email Marketing Strategy and Execution
We designed and implemented a full-funnel email marketing ecosystem, including:
- A high-performing welcome sequence that educates and nurtures new subscribers.
- A series of automations to support education around home feeding and supplement use.
- Regular campaign emails offering tips, customer stories, and seasonal content that position Wellbeing For Dogs as a helpful authority.
The email channel has become a consistent driver of education-led conversions and long-term customer retention.
4. UGC Content Pipeline
We developed a scalable user-generated content program by sourcing authentic video testimonials and social content from loyal customers. This content now fuels social proof across channels, helping demystify the supplement and show real-world results from happy, healthy dogs.
5. Paid Advertising
With a strong brand and content ecosystem in place, we launched performance-focused paid advertising campaigns across Meta platforms and Google. Our strategy combined:
- Educational messaging for cold audiences unfamiliar with supplementation.
- UGC and testimonial creatives to build social proof.
- Conversion-optimised landing flows to drive trial and repeat purchase.
The campaigns continue to scale with a positive return on ad spend while reaching new health-conscious dog owners.
The Results
A Brand with Purpose, Poised for Growth
What started as a brand refresh has blossomed into a deeply integrated partnership. With a unified brand presence and strategic digital execution, Wellbeing For Dogs is now positioned to scale its impact, educating and empowering pet parents to provide the very best for their dogs.
Overall, we have achieved:
- Clear brand uplift across visual identity and packaging
- Improved email engagement and stronger lifecycle performance
- Effective UGC-driven content strategy with ongoing community contribution
- Consistent revenue growth through paid media and retention marketing
Wellbeing for dogs has been using Pet Biz Creatives for some time and I cannot speak highly enough of their passion and creativity to help each business reach for their full potential. All the people involved in the company are great to work with and give much more than I expected. I would not hesitate to recommend Pet Biz Creatives.
