Pet Biz Creatives

About Us

Our Mission, Vision and Values

Pet Biz Creatives
Erin & Tarryn

Hey, we’re Pet Biz Creatives.

We're on a mission to help humanity experience deeper bonds, more joy and more love with our animals.

Introducing Our Team

Tarryn

Director, Co-Founder, Marketing Consultant Australasia

Erin

Director, Co-Founder, Marketing Consultant UK, Europe & USA

Olivia

Creative Content Manager

We are a female-driven team made up of pet parents and animal lovers. We pride ourselves on creating compelling digital content, combining our technical expertise in digital marketing with an emotive understanding of what drives pet parents’ consumer behaviour.

But not only do we leverage sales psychology strategies intrinsic to any successful marketing campaign, we also take a holistic approach to any content we create.

Everything we produce is designed to capture the common thoughts, emotions, deepest desires and most acute pain points that pet parents experience, helping to strengthen a pet brand’s visibility, relevancy and customer loyalty for years to come.

Thank you for taking the time to visit this page to learn more about our team.

You can click the images below to discover each team member’s history with animals and the journey we took to get to Pet Biz Creatives.

Our Mission

We’re on a mission to help humanity experience deeper bonds, more joy, and more love with our animals.

That’s why we act as the bridge between pet parents & meaningful pet brands.

We believe that by giving you the tools, structures, research and resources to more deeply connect with pet parents, you have the potential to make an immense impact on the wellbeing of animals (and their two-legged companions) around the world.

But what we don’t believe is that it’s enough for you to simply sell an amazing product or service. If you truly want to make your mark as a pet brand, you need to become a true force for good.

That’s why our ethos is that every pet business should aspire to be purpose-led and value-driven.

As that’s when, together, we can help pet parents to experience truly meaningful relationships and deeper bonds with their animals.

Our Values

Freedom For Everyone

We support living a life of flexibility, choice and wellbeing. We respect everyone’s right to find fulfilment each and every day

Inspiration is Everywhere

We champion being curious and inquisitive, trying new ideas and being unafraid to take the initiative

Fun Is Vital

We encourage light and laughter through our work, capturing the love & dedication we have for our own pets

Connection Equals Creativity

We thrive on coming together, supporting each other & digging a little deeper to discover innovation and originality

Integrity In Our Actions

We are committed in everything we do and create, working with authenticity, honesty and a desire to always do the best job possible

Our Story

Tarryn and I (Erin) formed our agency one rainy day in the highlands of Scotland, the idea sparking to life as we chatted over steaming mugs of tea and a plate full of shortbread biscuits.

Whilst we’d been running our own separate businesses for several years by this point, we quickly realised that as well as being family, our skills were the perfect fit. And by combining our energy, we could offer much more effective content creation and marketing solutions. It was a no brainer.

(Honestly, we almost smacked our foreheads over how long it’d taken us to join forces like this!)

Erin & Tarryn

But from the very start, we knew that we didn’t want to be like “every other digital marketing agency” out there. We refused to be the kind of agency that regurgitated the same old bland and boring strategies or content ideas, merely adding noise to the world or existing for the sake of getting money out of peoples’ pockets.

We also didn’t want to be the type of agency that aspired to have 50+ clients on the books and lost that personal touch. Rather, we wanted to build an intimate team and establish close relationships with our clients – so we could be their go-to partners, helping keep them accountable whilst being their top supporters, encouraging them to strive for that next great goal.

Most of all, we wanted to put genuine value and meaning at the forefront of everything we created for our clients. 

Most of all, we wanted to put genuine value and meaning at the forefront of everything we created for our clients. 

We wanted to help businesses nurture true connection and loyalty with their customers. We wanted to incorporate fun and flair into our content. We wanted to be original and energised and actually believe in the content we were helping to produce.

Most of all, we wanted to focus all this inspiration and creativity on a subject that we were wholeheartedly invested in…our pets!

We wanted to help businesses nurture true connection and loyalty with their customers. We wanted to incorporate fun and flair into our content. We wanted to be original and energised and actually believe in the content we were helping to produce.

Most of all, we wanted to focus all this inspiration and creativity on a subject that we were wholeheartedly invested in…our pets!

And you know what? That’s exactly what we’ve done.

(No exaggeration, between our team we have 5 dogs, 3 cats, 2 tortoises and a tank full of fish!)

Since our founding, we have worked with pet businesses around the globe on branding, content creation and digital marketing projects. By combining our deep love for our own pets and our 20+ years industry expertise, today we work with clients to apply our signature holistic approach to marketing to pet parents.

Liv

We know what pet parents actually want from pet brands.

What problems or challenges they face on a daily basis. What thoughts or emotions or objections they have when it comes to purchasing a pet product or service. Most importantly, we know how pet brands can authentically and effectively connect with pet parents…without resorting to exploitative, manipulative or cheap sales tactics.

(How do we know all this? Because we ARE the target market!)

We know what pet parents actually want from pet brands.

What problems or challenges they face on a daily basis. What thoughts or emotions or objections they have when it comes to purchasing a pet product or service. Most importantly, we know how pet brands can authentically and effectively connect with pet parents…without resorting to exploitative, manipulative or cheap sales tactics.

(How do we know all this? Because we ARE the target market!)

This is why we are so excited for the future of Pet Biz Creatives. The pandemic has completely transformed the relationship the modern world has with our animals, with a boom in welcoming pets into our homes and our bonds with our pets becoming that much more significant.

The opportunity for pet businesses of all sizes to make an impact within this industry is unprecedented, and we can’t wait to see what we can achieve together.

Today, we continue to support pet businesses big and small, helping to develop their profitability and impact whilst championing each one of our clients to improve the wellbeing of animals around the world.

Interested in working with us? Then reach out to us here. We’re always up for a virtual coffee and a chat!

Interested in working with us? Then reach out to us here. We’re always up for a virtual coffee and a chat!

And here's what our clients have to say about us...