About Us
Our Mission, Vision and Values


We’re Tarryn & Erin, the founders of Pet Biz Creatives.
And this is our story!
Our Mission
We're on a mission to help humanity experience deeper bonds, more joy and more love with our animals.
That’s why we act as the bridge between pet parents & meaningful pet brands.
We believe that by giving pet brands the tools, research & resources to more deeply connect with pet parents, these pet brands then have the potential to make an immense impact on the wellbeing of animals (and their two-legged companions) around the world.
What we don’t believe is that it’s enough for pet brands to simply sell an amazing product or service. If you truly want to make your mark as a pet brand, you need to become a true force for good.
Our ethos is that every pet business should aspire to be purpose-driven and value-led.
As that’s when, together, we can help pet parents to experience truly meaningful relationships and deeper bonds with their animals.

Our Values
Freedom For Everyone
We support living a life of flexibility, choice and wellbeing. We respect everyone’s right to find fulfilment each and every day
Fun Is Vital
We encourage light and laughter through our work, capturing the love & dedication we have for our own pets
Connection = Creativity
We thrive on coming together, supporting each other & digging a little deeper to discover innovation and originality
Inspiration is Everywhere
We champion being curious and inquisitive, trying new ideas and being unafraid to take the initiative
Integrity In Our Actions
We are committed in everything we do and create, working with authenticity, honesty and a desire to always do the best job possible

Our Story
We formed our agency one rainy day in the highlands of Scotland, the idea sparking to life as we chatted over steaming mugs of tea and a plate full of shortbread biscuits.
Whilst we’d been running our own separate businesses for several years by this point, we quickly realised that as well as being family, our skills were the perfect fit. And by combining our energy, we could offer much more effective content creation and marketing solutions. It was a no brainer.
(Honestly, we almost smacked our foreheads over how long it’d taken us to join forces like this!)


But from the very start, we knew that we didn’t want to be like “every other digital marketing agency” out there. We refused to be the kind of agency that regurgitated the same old bland and boring strategies or content ideas, merely adding noise to the world or existing for the sake of getting money out of peoples’ pockets.
We also didn’t want to be the type of agency that aspired to have 50+ clients on the books and lost that personal touch. Rather, we wanted to build an intimate team and establish close relationships with our clients – so we could be their go-to partners, helping keep them accountable whilst being their top supporters, encouraging them to strive for that next great goal.
Most of all, we wanted to put genuine value and meaning at the forefront of everything we created for our clients.
Most of all, we wanted to put genuine value and meaning at the forefront of everything we created for our clients.
We wanted to help businesses nurture true connection and loyalty with their customers. We wanted to incorporate fun and flair into our content. We wanted to be original and energised and actually believe in the content we were helping to produce.
Most of all, we wanted to focus all this inspiration and creativity on a subject that we were wholeheartedly invested in…our pets!

We wanted to help businesses nurture true connection and loyalty with their customers. We wanted to incorporate fun and flair into our content. We wanted to be original and energised and actually believe in the content we were helping to produce.
Most of all, we wanted to focus all this inspiration and creativity on a subject that we were wholeheartedly invested in…our pets!

And you know what? That’s exactly what we’ve done.
(No exaggeration, between our team we have 4 dogs, 3 cats, 2 tortoises and a tank full of fish!)
Since our founding, we have worked with pet businesses around the globe on branding, content creation and digital marketing projects. By combining our deep love for our own pets and our 20+ years industry expertise, today we work with clients to apply our signature holistic approach to email marketing to pet parents.

We know what pet parents actually want from pet brands.
What problems or challenges they face on a daily basis. What thoughts or emotions or objections they have when it comes to purchasing a pet product or service. Most importantly, we know how pet brands can authentically and effectively connect with pet parents…without resorting to exploitative, manipulative or cheap sales tactics.
(How do we know all this? Because we ARE the target market!)
We know what pet parents actually want from pet brands.
What problems or challenges they face on a daily basis. What thoughts or emotions or objections they have when it comes to purchasing a pet product or service. Most importantly, we know how pet brands can authentically and effectively connect with pet parents…without resorting to exploitative, manipulative or cheap sales tactics.
(How do we know all this? Because we ARE the target market!)
This is why we are so excited for the future of Pet Biz Creatives. The pandemic has completely transformed the relationship the modern world has with our animals, with a boom in welcoming pets into our homes and our bonds with our pets becoming that much more significant.
The opportunity for pet businesses of all sizes to make an impact within this industry is unprecedented, and we can’t wait to see what we can achieve together.
Today, we continue to support pet businesses big and small, helping to develop their email marketing & profitability, whilst championing each one of our clients to improve the wellbeing of animals around the world.
Interested in working with us? Then reach out to us here. We’re always up for a virtual coffee and a chat!

Interested in working with us? Then reach out to us here. We’re always up for a virtual coffee and a chat!

And here's what our clients have to say about us...











