Case overview
Raw Pet Co. partnered with Pet Biz Creatives to develop a strong brand identity, build a high-converting website, and implement automated email marketing. With decades of expertise in raw feeding, the goal was to create a professional and trustworthy online presence while providing customers with the tools and knowledge to provide their dogs with a premium balanced raw diet.
A key part of this strategy was the development of a custom meal plan calculator, designed to help pet owners determine the ideal portions of meat, bones, organs, and plant matter based on their dog’s weight, age, and dietary goals.
Involvement
- Brand Strategy
- Branding & Design
- Web + UX Development
- Product Photoshoot
- UGC Content Strategy
The Brief
Raw Pet Co. required a cohesive, professional brand identity, a seamless online shopping platform, and an efficient way to educate and convert customers. Overall the key criteria to achieve was:
- A strong brand identity that reflected their deep history, expertise, and commitment to pet health.
- A user-friendly website to establish trust, streamline customer journeys, and make purchasing easier.
- Automated email flows to nurture leads, retain customers, and drive sales.
- A dog meal plan calculator to help pet owners determine the ideal raw food portions based on their dog’s weight, age, and dietary goals.
Our Approach
To work closely with Raw Pet Co. to craft a premium brand that communicated their authority in raw feeding while remaining approachable and customer-focused. The branding would need to balance expertise with authenticity, emphasising their generational knowledge and personal commitment to raw feeding, whilst reflecting trust, quality, and pet health—helping Raw Pet Co. stand out in the competitive raw food market.
The website would need to be clean and intuitive, built to showcase their products, educate customers, and drive conversions. Whilst also mobile optimised to ensure a smooth experience across all devices.
We would also aid in the creation of an interactive dog meal calculator, helping to determine daily meal portions based on a dog’s weight, age, and weight goals. This tool would be used to position Raw Pet Co. as an expert resource, boosting engagement and trust among customers.
Visual Storytelling: Coordinating a High-Impact Product Photoshoot
Recognising the importance of visual consistency and quality in establishing a premium brand, we coordinated and executed an on-location product photoshoot. This involved:
- Collaborating with professional pet photographer Dave Pidgeon (of The Dogs Pyjamas) to capture high-quality images that align with the brand’s identity.
- Ensuring the photoshoot settings, lighting, and compositions complemented the website’s design and overall aesthetic.
- Producing a library of versatile images for use across the website, social media, and marketing materials, enhancing brand recognition and appeal.
Expanding Reach: Implementing a UGC Strategy for Paid Advertising
To further enhance Raw Pet Co.’s marketing efforts, we also initiated a user-generated content (UGC) strategy aimed at:
- Leveraging UGC content in paid advertising campaigns to build trust and relatability with potential customers.
- Showcasing the real brand experience through authentic content to strengthen brand awareness, helping potential customers connect with the product in a genuine, relatable way.
- Creating a sense of community around the brand, fostering engagement, and driving conversions through genuine customer experiences.
The Results
Through our comprehensive approach, Raw Pet Co. now boasts a professional brand identity that resonates with both new and experienced raw feeders, setting them apart in the Australian pet food market. The coordinated product photoshoot provided visually compelling assets that enhance their online presence, while the ongoing UGC strategy is poised to amplify their reach and authenticity in paid advertising efforts.
The user-friendly website, complete with the interactive dog meal calculator, streamlines the customer journey and reinforces Raw Pet Co.‘s expertise in raw feeding. Additionally, the implemented automated email sequences effectively nurture leads and drive sales, contributing to the brand’s growth and customer retention.
As a new brand, we couldn’t have asked for a better partner than Pet Biz Creatives to help us establish ourselves in the market. From the very beginning, their team worked closely with us to bring our vision to life, and they played a key role in shaping our brand from conception. They helped us define our identity and delivered a fresh, modern look that perfectly captures the essence of what we’re about.
One of the highlights of working with Pet Biz Creatives was the photoshoot they organised, which produced stunning visuals that really showcase our brand’s personality. These images have become an essential part of our marketing and online presence. In addition, they designed and built our website and email system, ensuring both were visually appealing and user-friendly. The website is not only beautiful but also optimised for a seamless customer experience, and the email campaigns they set up through Klaviyo have been smooth and highly effective.
Overall, the team at Pet Biz Creatives went above and beyond in helping us establish a strong brand presence right from the start. We highly recommend them to any pet business looking to create a standout brand and digital presence.
