Case overview
Nutraceutical pet brand CanineCeuticals® partnered with Pet Biz Creatives to elevate their website’s shopping experience. With a diverse range of Australian-owned & made human-grade pet supplements, they needed a solution to guide customers toward the best recommendations for their dog’s wellbeing, ultimately boosting conversions and sales through strategic education and nurturing.
Image credit: © Narelle Cooke, 2025
The Brief
CanineCeuticals® sought a strategy to create an interactive quiz that would recommend tailored products based on each pet’s specific health challenges or wellbeing needs. The quiz also needed to drive mailing list sign-ups and increase customer engagement while enhancing trust and credibility.
Beyond recommending products, the experience needed to offer added value through educational content that empowered pet owners. This content would help customers better understand their pet’s health concerns and reinforce the credibility of CanineCeuticals® as a trusted solution provider.
- Create a quiz to personalise product recommendations
- Add value to the quiz with additional health guidance
- Establish CanineCeuticals® as a trusted authority
- Nurture customers post-quiz to conversion
Image credit: © Narelle Cooke, 2025
Our Approach
We would design a high-value, educational, and user-friendly quiz optimised for both desktop and mobile using the software Octane.ai.
It would be interactive and easy to navigate, encouraging shoppers to more deeply engage with the CanineCeuticals® brand. The quiz would also capture customer information to deliver personalised recommendations at the end of the experience.
To nurture hesitant buyers, we would implement a tailored post-quiz email automation sequence. This sequence would prioritise providing additional information and support to pet parents, rather than aggressive sales tactics, reinforcing trust while gradually guiding customers toward a purchase decision.
Image credit: © Narelle Cooke, 2025
The Results
The interactive quiz now serves as a key feature on the CanineCeuticals® website, offering personalised product recommendations based on each pet’s health concerns. This streamlined and value-driven experience has significantly improved customer engagement and purchasing confidence.
An informative results page, enriched with educational content and infographics, seamlessly transitions users from learning to buying. Meanwhile, the post-quiz email automation sequence continues to nurture undecided shoppers, fostering trust and generating additional sales while further enhancing the CanineCeuticals® brand reputation.
A$88k
Generated in revenue since implementing quiz
4k
engagements with quiz since launch
390+
orders generated within 6 months
Absolutely thrilled with the services provided by Pet Biz Creatives! As an animal supplement company, we were in search of a marketing team that could truly understand our niche market and elevate our digital presence. Pet Biz Creatives has been that and more. From enhancing the quality of leads to improving conversion rates, their holistic approach to digital marketing has been a game-changer for us. Their expertise in platforms like Klaviyo, Shopify, and Octane.ai, coupled with their dedication to our success, has made our partnership incredibly fruitful. Highly recommend them to anyone in the pet industry looking to take their digital marketing to the next level.
- Narelle Cooke, Founder of CanineCeuticals®
