The Secret to Creating a Successful Pet Wellness Brand

Welcome to Episode 15 of the Pet Biz Project, where Tarryn is joined by Ayda Hornak from PetWell to discuss what it takes to build a successful pet wellness brand, whilst constantly evolving with the needs of your community.

Ayda Hornak, co-founder of the incredibly popular Australian pet wellness brand PetWell, joins Tarryn to discuss the importance of building a brand with a mission, the role of customer-driven development and the unique challenges of the pet wellness industry.

They also talk about Ayda’s personal journey to forming a brand dedicated to creating natural, nutrient-rich supplements for pets, including the challenges she experienced and life lessons she gleaned along the way.

Topics touched upon in this episode also include:

• Building authenticity by reflecting on your own relationship with animals 
• The benefits of constantly researching and innovating your product range
• Why it’s vital to gather customer feedback
• The importance of educating pet owners and providing transparency in pet wellness
• Knowing your ‘why’ and staying adaptable to the needs of your community
• Why it’s crucial to be purpose-driven as a pet biz

Plus much more!