Case overview
CanineCeuticals®, a nutraceutical pet brand, partnered with Pet Biz Creatives to enhance their website experience and provide greater value to pet parents. With a growing customer base and a diverse range of health solutions, the brand needed a way to educate and support pet owners without requiring founder Narelle to personally respond to every inquiry. The solution had to be interactive, informative, and available around the clock—ensuring pet parents received expert guidance without delay.
Image credit: © Narelle Cooke, 2025
The Brief
CanineCeuticals® needed an intuitive, educational tool to help pet parents navigate their dog’s health concerns and find the best solutions with confidence. Rather than relying on direct messages and manual customer service responses, the brand sought a more sustainable way to provide premium support.
The goal was to create an interactive quiz that would offer pet parents tailored recommendations based on their dog’s specific needs. More than just a product finder, the quiz would serve as an educational resource—helping customers better understand their pet’s health.
- Create a quiz to personalise dog wellbeing recommendations
- Add value to the quiz with additional health guidance
- Establish CanineCeuticals® as a trusted authority
- Nurture customers post-quiz with further education and support
Image credit: © Narelle Cooke, 2025
Our Approach
We would ensure the quiz was engaging, informative, and user-friendly, designing it with a focus on high-value content and seamless navigation across both desktop and mobile. Using Octane.ai, we would build an interactive experience that felt personal and intuitive, guiding pet parents through a series of questions to identify their dog’s unique needs.
At the end of the quiz, customers would receive a personalised results page with in-depth explanations of their pet’s potential health challenges, alongside practical advice and tailored product suggestions. This would ensure pet parents felt supported and informed, regardless of whether they made a purchase.
To continue offering value beyond the quiz, we would also develop a post-quiz email automation sequence. Instead of pushing sales, these emails would provide additional education, case studies, and expert insights—empowering pet owners to make the best decisions for their dogs at their own pace.
Image credit: © Narelle Cooke, 2025
The Results
The interactive quiz has become a core feature of the CanineCeuticals® website, allowing pet parents to receive expert guidance at any time—without waiting for a direct response. This has alleviated the demand on Narelle’s time while maintaining the high level of support and accessible education CanineCeuticals® is known for.
With an informative results page and a nurturing email sequence, pet parents now receive ongoing education and reassurance, strengthening their trust in the brand. The quiz has not only enhanced customer engagement but has also positioned CanineCeuticals® as a go-to resource for pet health—deepening brand loyalty through genuine support and expertise.
A$88k
Generated in revenue since implementing quiz
4k
engagements with quiz since launch
390+
orders generated within 6 months
Absolutely thrilled with the services provided by Pet Biz Creatives! As an animal supplement company, we were in search of a marketing team that could truly understand our niche market and elevate our digital presence. Pet Biz Creatives has been that and more. From enhancing the quality of leads to improving conversion rates, their holistic approach to digital marketing has been a game-changer for us. Their expertise in platforms like Klaviyo, Shopify, and Octane.ai, coupled with their dedication to our success, has made our partnership incredibly fruitful. Highly recommend them to anyone in the pet industry looking to take their digital marketing to the next level.
- Narelle Cooke, Founder of CanineCeuticals®
