If you’ve ever wondered how pet parents view pet businesses, then this guide is essential reading for you.
There’ll be no more guessing or wondering what your pet parent audience is thinking. Because the Six Mistakes guide – created from the results of our 2022 survey to pet parents across Australia – tells you everything you need to know about how modern pet parents currently perceive pet brands.
Discover the mistakes, so you can learn how to create meaningful & profitable relationships with your own pet parent audience today.
In this guide, you’ll discover…
How pet parents feel about stereotyping & generic marketing
And why pet parents are sick of being pigeonholed
What sales tactics actively repel pet parents
And why too much pressure to purchase too soon can be more damaging for your pet brand
Why pet parents want personalisation from pet brands
And for their relationship with their pet to be celebrated, not treated as an after-thought