Our Blog
Where we discuss everything from brand storytelling, to email marketing, to content creation for your pet biz and more
Here, we discuss everything from brand storytelling, the importance of SEO copywriting, why email marketing is still very much alive, the benefits of setting up a robust CRM system and much more!
We hope you enjoy diving into these blogs, but make sure to give us a shout if there are any topics you’d like us to tackle in future posts.
In this blog, we answer the question “What content do pet parents *actually want* from pet businesses?” and reveal the 4 types of value you need to incorporate into your content strategy today
5 Things to Know About Instant Gratification for eCommerce Pet Businesses
So, what is “instant gratification” and how can it affect the way you connect with pet parents? We’re going to go into each point in greater detail, but here’s an overview of the 5 Things to Know About Instant Gratification for eCommerce Pet Businesses…
How to Use Email Marketing to Connect with Pet Parents
Email marketing to the modern pet parent is not your typical email marketing. They require nurturing. They need to feel seen, heard and understood.
The Most Powerful Pet Industry Trends and Online Growth Strategies
Read about the most powerful (and influential) pet industry trends and online growth strategies here.
How to Get Pet Parents to Know, Like and Trust You
How do you emotionally connect with pet parents? How do you encourage them to get to Know, Like and Trust your pet brand, above all others? What’s more…why is this even important in the first place?
Potty Buddy: Client Case Study
We have been working with Potty Buddy over the past 11 months on our Scale Up Monthly package. Check out our case study to discover what results we’ve achieved so far.
What Pet Parents Actually Want From Pet Businesses
What content do pet parents from pet businesses? If you are a pet biz creating social media or blog content, then you need to know these 4 types of value.
The Pet Business Post-Christmas Slump – How To Beat It
Here’s our 6 step plan for pet businesses to conquer the post-Christmas slump, and kickstart January the right way.
SEO for Pet Businesses in 2022
Whatever kind of pet business you run, whether it’s doggy daycare, grooming or that gorgeous online pet boutique, you might have heard about the importance of SEO. An efficient SEO strategy for your pet business is the foundation of your brand visibility.
Marketing to Millennial Pet Parents
Take a peek inside the mind of the biggest buying power going, with this guide to marketing to millennial pet parents.
How to Gain a Corporate Sponsorship as a Pet Charity
In this guide, we discuss what the difference is between a corporate sponsorship and a partnership, how you can create a proposal that will grab the attention of potential sponsors and lastly how to secure a long-term corporate partnership.
Business Giving Back: The Growth Genies Pledge
The first steps towards sharing some love from your pet business, by giving back.
Marketing To Millennial Pet Owners – Myth Busting
I, Olivia, am a millennial. A word that might conjure several images in your mind. While I am partial to avocado on toast and have been known to snap a few selfies (guilty), there are some generational stereotypes that pet businesses should be chucking straight out the window – and for very good reason.
Creating a Customer Vision Board
Have you ever wondered about your customer’s goals? What are their values or aspirations? That’s where a customer vision board comes in. A great way to start 2021!
How to Use Social Media to Grow Your Small Business
As a small business, getting to grips with social media can feel like… a lot. Which is why in this blog we’ve simplified this wily beast and explore 5 easy ways to use social media to boost the reach and results for your business.
How to Help Your Pet Business Stand Out in the Pack
How do you make your pet business stand out, without trying to ‘drag down’ the competition? Discover the steps to powerfully position your pet business and become a true top dog in your industry.
The Pet Business COVID-19 Bounce Back Kit
January may leave you battling the small pet business blues, but it really doesn’t have to be that way. You can absolutely use this time to get those tails wagging and keep those customers you’ve gained over the Christmas period engaged. And here’s how…
Work-Life Balance and When to Drop the Ball
Have you ever thought to yourself… work-life balance? What work-life balance?! Then know that you’re not alone. Here’s how to go about achieving a healthy work-life balance & identifying when to drop the ball.
4 Methods to Overcome Self-Sabotage in Business
It came as a surprise, feeling this way. Feeling this huge amount of guilt weighing heavy and solid in my stomach. This chest-tightening worry which left me hunched and tense in my desk chair. Feeling this way… about my own business…
SEO vs Building Your Brand
Recently, you may have noticed a lot of noise around a certain buzzword. And no, the word doesn’t rhyme with… ahem… Verona. Actually, the buzzword in question isn’t even a word. It’s an acronym: SEO…
Top 10 Marketing Automation Projects to Grow Your Business and Wow Your Customers
Automation is one of the most crucial strategies you can implement to improve your lead capture performance, your volume of sales and quality of customer satisfaction. And it’s only through…
Keep Focused and Be Proactive
As a business owner, what mindset can you adopt in times of widespread tension and anxiety? Whether it’s the threat of a country-wide recession, the sudden introduction of international flying and trading restrictions, a defining shift in your industry, or indeed the breaking news of a virus or pandemic…
7 Secrets To Make Your Content Sizzle
Did you know that in March 2019, records indicate that 4.4 million blog posts were published each day? (That’s a heck lotta blogs…)
The Simple Guide to SEO Copywriting
If you’ve spent any time at all researching digital marketing strategies, you’ll have most definitely encountered the acronym: SEO. The first time we ever heard…
The Power of Storytelling
Each day, we are swept up in an endless avalanche of content, promotional ploys and advertising – both online and offline. As a result, it can feel hugely challenging to differentiate your business from your competitors; to have your voice heard in a world where everyone…