For those of us who knew us before as The Growth Genies, you’ll have noticed a number of recent changes occurring across both our branding and our website too. Which is why we wanted to offer an insight into our journey in evolving from The Growth Genies to Pet Biz Creatives.
As an agency, we’ve been providing creative content production and marketing consultancy services to pet businesses for several years now.
But we didn’t always work solely with pet businesses.
When our agency was founded, we worked with a variety of clients in a number of different industries, and we chose to call ourselves The Growth Genies as we felt that the unifying theme across all our work was the growth we could help each business achieve.
However, when we decided to work specifically with pet businesses, it wasn’t long before we felt the misstep between our mission, vision and identity as an agency – and how we positioned and presented our brand to the world.
As The Growth Genies, we ultimately felt that this brand identity did not completely relate or resonate with the pet businesses that we were supporting.
So we decided it was time to make a change, and thus Pet Biz Creatives was born!
But this isn’t a simple “let’s update our logo and call it a day” superficial brand update. We want to make our mark on the pet industry and we’ve got so many exciting projects lined up for 2022, all designed to help make a positive impact on pet businesses in Australia and beyond.
Our ethos is helping pet businesses to become value-driven and purpose-led, so that together we can help humanity to experience deeper bonds, more joy, and more love with our animals.
That’s why we act as the bridge between pet parents and meaningful pet brands.
How do we do that? Exactly as we did before as The Growth Genies; through helping pet businesses to create content that is fun, engaging & helps to build the bond between pets and pet parents.
As well as done-for-you services that include everything from blog writing to email design and copywriting to website copy creation, we also offer ad hoc project work, consultation calls, and coaching sessions to pet biz entrepreneurs too.
We’re grateful for your patience and understanding as we complete our rebrand project – so if you see any lingering references to The Growth Genies, you’ll now understand why!
If you would like to learn more about who we are, you can read more here.
Or if you have any questions for us about this evolution in our brand, we’d be happy to chat with you about it. Simply reach out to us here.