Pet Biz Creatives

Fractional CMO

Discover the benefits of executive-level marketing for your pet business, at a fraction of the cost

But firstly, what is a Fractional CMO?

A Fractional Chief Marketing Officer (CMO) essentially operates as a Chief Marketing Officer for your pet biz, but on a part-time basis.

Meaning you can tap into the benefits of having an experienced CMO guiding your marketing strategy – in addition to offering their industry expertise whilst also lightening your own workload – without committing to a full-time hire.

Because, hey, we get it… in this day and age, full-time hires can get pretty expensive.

(No kidding, on average a full-time CMO can cost anywhere between $150k to $300k!)

Fractional CMOs provide comprehensive marketing strategies for your business

They're a cost-effective alternative to making a full-time hire

They manage all aspects of your marketing to lighten your workload

To give you an idea, the typical responsibilities of a Fractional CMO include:

So although they won’t be a daily presence in your office, a Fractional CMO will be vital in providing overarching strategic guidance, oversight, and leadership.

Whether you require a Fractional CMO 5, 10, 15 or 20 hours a week, they can tailor their time spent with your pet business depending on your individual needs.

Who would benefit from hiring a Fractional CMO?

So, the sound of a Fractional CMO sounds pretty ideal for your pet biz… right?

But how do you know if a Fractional CMO will fit your level of operations?

Well, here’s a clear way of confirming whether you’re at a level where hiring a Fractional CMO would benefit your pet business:

Are you currently generating $100k+ in monthly revenue and now need further help scaling your business?

Would it be more cost-effective to hire a part-time CMO, as you know you need more strategic + effective marketing in place?

Would your team benefit from more experienced leadership and marketing guidance?​

If you answered “Yes!” to those 3 questions, then a Fractional CMO is the solution for you.

(Especially considering a Fractional CMO hire can be as little as 32% of the cost of a full-time CMO hire.) 

Interested in hiring Pet Biz Creatives as a Fractional CMO?


Our Fractional CMO service is completely flexible and tailored to each pet business’ needs, which is why our next step will be to jump on a call with you and discuss your exact marketing support requirements.

We’re completely growth focused and strategic with our marketing campaigns – which is why as part of this service you’ll receive weekly updates through our KPI dashboard, so you can see exactly how much progress we’re helping you to achieve.

If this all sounds good to you, here’s what happens next…


Your Next Steps with Our Team

It’s time to take away the stress of managing your own marketing strategy and tap into our team’s expertise today.

Some of the pet businesses we love working with