Is Email Marketing Dead?

It’s a valid question. And it’s an especially relevant question if you’re currently refining your email marketing strategy for 2022. 

So here’s our answer: no, it isn’t. 

It’s true that there are a number of naysayers scattered across the wilderness of the internet who proclaim that email marketing is dying, if not already dead.

But we’re here to tell you…  

Those chumps are wrong. Very, very wrong. 

And we’ve got the proof right here:

• In 2019, global email users amounted to 3.9 billion (Statista, 2020)

• Again in 2019 alone, 293.6 billion emails were sent and received each day (Statista, 2020)

• Statistics show that you can expect to generate an average return of $42 for every $1 you spend on email marketing (DMA, 2019)

• Studies indicate that 81% of small and midsize businesses rely on email as a means of primary customer acquisition, whilst 80% depend upon email for customer retention (Emarsys, 2018) 
   

And you know the best thing? The usage of email is only expected to increase from 2022 onwards, meaning that the opportunities created by email marketing show no sign of slowing anytime soon. 

(We’ll hold our hands up, our email inbox is something we check first thing every morning!)

The sheer amount of emails accessed every day highlights exactly how popular the medium remains, regardless of the ever-increasing usage of social media messaging. 

Woah, okay. That sounds good. (We hear you say.) But what exactly is email marketing? And how does it even relate to me? 

We’re incredibly glad you asked. 

If you’re unfamiliar with email marketing, here’s a quick summary of what it is and how it can benefit you: 

Email marketing is the use of email to promote your products or services.

(Yep, it’s as simple as that.)

But the impact of email marketing truly shouldn’t be underestimated…

In fact, here at Pet Biz Creatives HQ, we consider email marketing one of our top tools for aiding our clients’ growth.

Not only is it pivotal to developing and nurturing relationships with new and existing clients, but it is also incredibly cost-effective and sickeningly rich with lead generation and conversion opportunities.

How? 

Because through email, you can: 
 

• Keep your clients informed of all your latest updates and releases

• Design and schedule emails ahead of schedule, or even automate drip email marketing sequences – meaning that once it’s set-up, you can kick back and relax!
  

• Offer additional insight into the benefits of your products or services, without overloading your other marketing material
  

• Build rapport with your audience by offering free extra-value for engaging with your brand (e.g. if you’re a catering company, you could email your clients ‘top 5 tips for hosting amazing social functions’. As a result, they are more inclined to trust you as an authority/expert in your industry + more likely to hire you for their next event = easy win!)
  

• Accurately measure the CTR (click-through rate), traffic and conversion % produced by email marketing, through tracked linking to your website or eCommerce store

• Inject personality and ‘stickiness’ into your brand’s identity, through utilising more personable or conversational language, memorable anecdotes or offering behind-the-scenes insight into your business – humanising your business and thus helping you to differentiate from your competitors
        

And that’s just the tip of the iceberg.